By Sarah Wright : sfstandard – excerpt
This week, Mayor London Breed is jet setting across Europe on an all-expenses-paid trip with one goal: Bring European travelers to San Francisco.
Footing the bill is San Francisco International Airport, who’s paying for Breed, her staff, and various leaders at SFO and SF Travel, the city’s main tourism lobby, to tour several European cities. During the 10-day, $25,000 tour, Breed will visit London, Brussels, Frankfurt and Paris, meet with airlines, airport and local leaders to pitch San Francisco as a prime destination and gateway to California.
Why is Breed going to Europe?
San Francisco’s travel recovery is lagging behind other major cities—and a lack of international travelers is partly to blame…(more)
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